Privacy policy

Privacy Policy

Last updated: August 11, 2025

Brother Apparel operates this store and website, including all related information, content, features, tools, products and services, in order to provide you with a curated shopping experience (the “Services”). Brother Apparel is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Jump to: Personal Information We Collect Sources How We Use Info How We Disclose Relationship with Shopify Children’s Data Security & Retention Your Rights International Transfers Changes Contact

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you or another person. It does not include information that has been de-identified or aggregated. Depending on how you interact with the Services, where you live, and applicable law, we may collect:

Contact details: name, address, billing/shipping address, phone number, email.
Financial information: payment card details and confirmations (processed by our payment processors), transaction details, form of payment. We do not store full card numbers.
Account information: username, password, security questions, preferences, settings.
Transaction information: items viewed, cart/wishlist, purchases, returns, exchanges, cancellations, and past transactions.
Communications: messages you send us (e.g., customer support, reviews, surveys).
Device information: device, browser, network, IP address, identifiers.
Usage information: how and when you interact with or navigate the Services.

Personal Information Sources

Directly from you (account creation, purchases, communications).
Automatically via cookies/technologies when you use our site or services.
Service providers that enable our technology and process data on our behalf.
Partners/third parties as permitted by law.

How We Use Your Personal Information

Provide, tailor, and improve the Services (process payments and orders, returns, account management, shipping, personalized recommendations, remembering preferences).
Marketing and advertising (email, SMS, postal mail; onsite and offsite ads including based on your activity).
Security and fraud prevention (authenticate accounts, detect/prevent malicious activity). Keep credentials confidential.
Communications (customer support and service-related updates).
Legal reasons (comply with law, respond to lawful requests, enforce terms/policies).

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate purposes subject to this policy, including:

Shopify and service providers (IT, payment processing, analytics, customer support, cloud storage, fulfillment, shipping).
Business/marketing partners to provide marketing services and show relevant ads. For cross-context behavioral advertising and targeted ads, you may opt out here: Data Sharing Opt-Out.
When you direct or consent to sharing (e.g., shipping, social widgets/logins).
Within our corporate group/affiliates.
In connection with business transactions, to comply with legal obligations, or to protect our rights, users, or the public.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit will be transmitted to and shared with Shopify and certain third parties (which may be outside your country) to enable the Services. To help protect, grow, and improve our business, we may use Shopify features that incorporate data from interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing and for responding to requests to exercise rights related to those uses.

Learn more: Shopify Consumer Privacy Policy · Exercise Shopify-managed rights: Shopify Privacy Portal.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent/guardian and believe a child has provided personal information, contact us to request deletion. As of the effective date, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16.

Security and Retention of Your Information

No method of transmission or storage is 100% secure. Avoid sending sensitive information over unsecure channels. We retain information as needed to maintain your account, provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights (subject to exceptions):

Access / Know the personal information we hold about you.
Delete personal information we maintain about you.
Correct inaccurate personal information.
Portability (receive a copy or request transfer).
Opt-out of “sale”/“sharing” and targeted advertising (exercise here: Do Not Sell or Share My Personal Information). If your browser sends a Global Privacy Control signal, we will treat it as an opt-out for that browser/device and, where we can associate it, your account. Aside from GPC, we do not respond to other “Do Not Track” signals.
Manage communications: unsubscribe from promotional emails any time via the link in our emails (we may still send transactional messages).

You can exercise rights where indicated on the Services or by contacting us using the details below. We may need to verify your identity. You may designate an authorized agent where permitted; we may require proof of authorization and direct verification.

For Shopify-processed data, see: https://privacy.shopify.com/en.

We will not discriminate against you for exercising your rights.

International Transfers

We may transfer, store, and process personal information outside the country where you live. For transfers from the EEA/UK, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or UK equivalents, unless the destination has been deemed adequate.

Changes to This Privacy Policy

We may update this policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy, update the “Last updated” date, and provide additional notice where required.